Travel booking users grow by 77.9% annually

[May Point Network] According to the "25th Statistical Report on Internet Development in China", as of December 2009, the usage rate of travel reservations was 7.9%, and the user scale was 30.24 million, an annual increase of 77.9%...

[May Point Network] According to the "25th Statistical Report on Internet Development in China", as of December 2009, the usage rate of travel reservations was 7.9%, and the user scale was 30.24 million, an annual increase of 77.9%.

Analyst Interpretation: Travel booking refers to the "airplane + hotel + travel" model, where travellers submit online travel service provider's website, submit a free travel product reservation order that combines airfare and hotel accommodation and includes other additional services. Pay by online payment or at a store.

With the recovery of China's tourism market in 2009, tourism development has entered a normal track, and the online travel booking market has also flourished. Merchants are paying more and more attention to online marketing, and have increased their investment in online retail channels. Due to the convenient and personalized service advantages of online travel booking, the cultivation of user habits is gradually strengthened. The form of future online travel bookings will be further enriched, and more and more traditional enterprises are beginning to establish their own online service platforms, such as airlines and hotel chains. (China E-Commerce Research Center)

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